The Power of Partnership
Why Your Tech Integrator Should Have a "Shortlist" of Manufacturers
In the world of residential technology, the sheer volume of products and brands can be overwhelming. From smart lighting to sophisticated home theaters, the options are endless. But for homeowners seeking a truly seamless and reliable smart home experience, navigating this landscape requires expert guidance. That's where a reputable residential technology service company, or custom integrator, comes in.
However, not all integrators are created equal. One key differentiator lies in their approach to manufacturer relationships. While some might try to offer every product under the sun, the most effective integrators understand the power of focused partnerships with a select few manufacturers.
A Ketra demonstration taking place at the SAV Office.
SAV President Cory Reistad (center) recieving the Lutron Hall of Fame award in 2024.
SAV has a particularly close relationship with Lutron, a company that supplies advanced lighting and shading solutions (among other products). In order to develop this close-knit partnership, SAV and Lutron have worked together to specify the most advanced and design-forward solutions in the world of residential technology. This partnership reflects countless hours of inter-firm training, constant installations of specific products, an open dialogue between the two firms, visits to each others’ offices, trade show tours, special events, and more. In summary, Lutron is one of a few companies that has stayed at the top of SAV’s shortlist due to the extremely high quality of their products, responsive team, and constant collaboration.
Why a "Shortlist" Matters:
Cory Reistad wearing a Lutron-Branded Jacket from a previous year, where SAV was recognized as a Diamond-level dealer.
Deep Product Knowledge:
By concentrating on a limited number of brands, integrators can develop an unparalleled depth of knowledge about the products they install. This goes beyond basic specifications. They gain a nuanced understanding of each product's intricacies, potential quirks, and optimal configurations.
This translates to faster troubleshooting, more efficient installations, and a higher level of customization for the homeowner.
Enhanced Support and Training:
Strong manufacturer relationships often grant integrators access to exclusive training, technical support, and even early access to new products.
This ensures they're always at the forefront of technological advancements and equipped to handle any challenge.
Streamlined Integration:
When an integrator specializes in a few compatible brands, they can create truly seamless integrations. They understand how different products work together, minimizing compatibility issues and maximizing system performance.
This is especially crucial for complex systems that involve multiple components.
Reliability and Consistency:
Focusing on trusted manufacturers allows integrators to build a reputation for reliability. They know the quality and performance of the products they recommend, giving homeowners peace of mind.
They can more easily predict how the systems will perform long term.
Better Customer Advocacy:
When a integrator has a strong relationship with a manufacturer, they can be a better advocate for their customer. If there are warranty issues, or other problems, their relationship with the manufacturer can help expedite solutions.
Focused Inventory and Logistics:
By limiting the amount of brands that they deal with, the integrator can better manage inventory, and logistics. This allows for faster install times, and less confusion.
What to Look For:
When choosing a residential technology service company, ask about their manufacturer relationships. Do they have a "shortlist" of preferred brands? Can they explain why they chose those specific manufacturers?
A reputable integrator will be able to articulate the benefits of their partnerships and demonstrate how they translate to a better experience for the homeowner.
Additionally, some manufacturers recognize the top integrators with awards that correspond to how much of a certain product they install - for instance, Lutron has recognized SAV as a Sapphire-level dealer in 2025. For a homeowner or a partner, industry recognition like this is an indicator of an extremely high level of familiarity with a given manufacturer’s products, from their design elements to the specifics of their installation.
In Conclusion:
In the complex world of smart home technology, less can be more. By focusing on a select few manufacturers, residential technology service companies can provide a level of expertise, reliability, and customer service that simply isn't possible with a "one-size-fits-all" approach. So, when you're ready to transform your home with cutting-edge technology, choose an integrator who values the power of partnership. Your smart home will thank you.
